LeapFrogging Brands

The common sense of the day is that developing nations have the ability to leapfrog technology. In other words, these countries can skip building entire infrastructures of phone lines since so many people are adopting the cell phone.

So taking that logic, there is a distinct possibility for certain brands in this economy to "Leapfrog" their competition. Of which brands am I speaking?

Any brand that is considered 2nd tier or below. Some particular candidates are 'house' or generic brands offered at supermarkets for example. Due to the upheaval of our recession these brands have the ability to take the learning of the past and utilize the technologies of the present, namely the myriad of social networks, to leverage the brand's future. One of the things I've learned is how quickly image and perception can change for a brand when the right message is delivered over a relatively short time.